The quiet shift in modern relationships.

on Jul 24 2025

— and why connection still matters.

Lately, we’ve seen more headlines and articles exploring a quiet shift in modern relationships: the rise of marriages with less physical intimacy. It’s a topic once whispered about, now showing up in mainstream conversations, often with more openness than judgment.

But while headlines might focus on what’s missing, we think there’s a more important conversation to be had — one about how connection is evolving.

It’s not always about "the act" — and that’s okay.

Experts estimate that up to 20% of long-term couples experience periods of little to no physical intimacy. Sometimes it’s due to stress, hormones, parenting, health, or the sheer exhaustion of modern life. But what’s interesting is that many of these couples still report deep emotional bonds. They're not disconnected — they’re just expressing intimacy in different ways.

That’s where we see something powerful: a quiet shift in what closeness looks like.

Intimacy can take many forms.

At Loviqe, we don’t speak directly about the more explicit expressions of physical intimacy. What we do speak to — and design for — is presence. Moments of care. The small, often overlooked rituals that say: I see you. I’m here. We matter.

It could be something as simple as preparing a warm bath for someone you love. Taking the time to apply a body oil slowly, mindfully. Starting or ending the day with a shared ritual — even if no words are exchanged.

These moments don’t always make headlines. But they build something lasting.

Care as a language of love.

Our products are made for couples who want to feel close — even when life feels busy, or a bit off-track. They’re designed to support emotional intimacy: the kind that’s built through intentional care, quiet touch, and shared rituals that ground you both in the present.

When we talk about bathing together, or massaging in a body oil, it’s less about seduction, and more about presence. It’s about saying you matter enough for this moment.

The kind of intimacy you can feel without saying a word.

If your relationship feels like it's shifting, softening, or slowing down in new ways — you’re not alone.

Connection doesn’t always need to be overt or deeply physical. Sometimes, the most meaningful kind is the one you create intentionally, in quiet everyday rituals, just the two of you.

And that’s exactly what we’re here for.